Adelytics

the analytics of adele

Adele’s music has captured the hearts and wallets of consumers worldwide. Her album “21” was the top-selling album two years in a row, and, after a four-year hiatus, her new album “25” became the sales story of the year. Adele’s massive musical achievements are no secret, but just how successful is she? Analytics@American did some digging. The charts below are an analysis of Adele’s unprecedented album sales. In a time of declining album sales, Adele has managed to top the charts over and over again. Data was pulled from Nielsen SoundScan 2000-2015

This chart depicts the top-selling albums each year for the past 16 years based on total sales.

This chart depicts the top-selling physical CDs of the past six years. This does not include other physical formats.

This chart compares total album sales to total CD sales for the year over the past 16 years. CDs sales include only CDs, while album sales include all digital copies, CDs, and other physical formats.

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This chart compares total sales for each year’s top-selling album as a percentage of that year’s total album sales.

This chart shows the average sales per day of each year’s top-selling album. This is calculated by dividing the album’s sales for that year by the number of days it was available in the same year.

This chart shows the top-selling CD sales for each year as the percentage of that year’s total CD sales.

This chart represents the average daily sales of the top-selling CDs for the past six years. This is calculated by dividing the CD’s sales for that year by the number of days it was available in the same year.

When it comes to music sales in the 21st century, it is clear that Adele cannot be beat. When faced with the raw data, the unprecedented sales of her albums “21” and “25” are undeniable. “25” sold more copies in its first week than other top-selling albums sold in their entire release year – 3.38 million. The week it was released, “25” accounted for 41 percent of total album sales in the United States. “21” is the only album of the century to be the best-selling album for two consecutive years, and “25” is well on its way to doing the same. If it wasn’t clear before, it is now: Adele is a force to be reckoned with.