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Adelytics

the analytics of adele

Adele’s music has captured the hearts and wallets of consumers worldwide. Her album “21” was the top-selling album two years in a row, and, after a four-year hiatus, her new album “25” became the sales story of the year. Adele’s massive musical achievements are no secret, but just how successful is she? Analytics@American did some digging. The charts below are an analysis of Adele’s unprecedented album sales. In a time of declining album sales, Adele has managed to top the charts over and over again. Data was pulled from Nielsen SoundScan 2000-2015

Top-Selling Albums Total Sales

Top-Selling CDs Total Sales

Total Album Sales Versus Total CD Sales

Top-Selling Albums Percentage of Total Annual Album Sales

Top-Selling Albums Average Sales Per Day

Top-Selling CDs Percentage of Total Annual CD Sales

Top-Selling CDs Average Sales Per Day

'00
'01
'02
'03
'04
'05
'06
'07
'08
'09
'10
'11
'12
'13
'14
'15
Years
Number of copies sold

10M

9M

8M

7M

6M

5M

4M

3M

2M

0M

'10
'11
'12
'13
'14
'15
Years
Number of copies sold

6M

5M

4M

3M

2M

1M

0M

  • Total Albums
  • CDs
'00
'01
'02
'03
'04
'05
'06
'07
'08
'09
'10
'11
'12
'13
'14
'15
Years
Number of copies sold

800M

700M

600M

500M

400M

300M

200M

100M

0M

'00
'01
'02
'03
'04
'05
'06
'07
'08
'09
'10
'11
'12
'13
'14
'15
Years
Percent of total annual sales

3.5%

3%

2.5%

2%

1.5%

1%

0.5%

0%

'00
'01
'02
'03
'04
'05
'06
'07
'08
'09
'10
'11
'12
'13
'14
'15
Years
Number of copies sold

200K

175K

150K

125K

100K

75K

50K

25K

0K

'10
'11
'12
'13
'14
'15
Years
Percent of total annual sales
Percent of total annual sales

4%

3.5%

3%

2.5%

2%

1.5%

1%

0.5%

0%

'10
'11
'12
'13
'14
'15
Years
Number of copies sold

135K

120K

105K

90K

75K

60K

45K

30K

15K

0

This chart depicts the top-selling albums each year for the past 16 years based on total sales.

This chart depicts the top-selling physical CDs of the past six years. This does not include other physical formats.

This chart compares total album sales to total CD sales for the year over the past 16 years. CDs sales include only CDs, while album sales include all digital copies, CDs, and other physical formats.

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This chart compares total sales for each year’s top-selling album as a percentage of that year’s total album sales.

This chart shows the average sales per day of each year’s top-selling album. This is calculated by dividing the album’s sales for that year by the number of days it was available in the same year.

This chart shows the top-selling CD sales for each year as the percentage of that year’s total CD sales.

This chart represents the average daily sales of the top-selling CDs for the past six years. This is calculated by dividing the CD’s sales for that year by the number of days it was available in the same year.