MarketingAnalytics@American, the online Master of Science in Marketing Analytics program from the Kogod School of Business at American University, prepares students to apply digital marketing and analytic skills to make data-driven decisions. In as few as 12 to 15 months, students will study topics such as brand strategy, integrated marketing, and marketing analytics to further their expertise in marketing and data analysis.1
The online MS in Marketing Analytics program is designed for marketing professionals who want to understand the more complicated aspects of data and advance their career. MarketingAnalytics@American students will learn how to use market data and digital marketing tools through specialized courses to help their businesses make more informed decisions and allocate resources efficiently.
How We Rank
The Kogod School of Business’s online business master’s programs are ranked as follows by U.S. News & World Report in 2021 and 2022:
#17 Best Online Business Programs for Veterans
Kogod’s online business master’s programs are ranked the No. 17 best online programs for veterans by U.S. News & World Report in 2021.2
#35 for Online Business Programs
Kogod’s online business master’s programs are ranked the No. 35 best online business programs overall by U.S. News & World Report in 2022.3
American University’s Kogod School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). AACSB accreditation is known worldwide as the longest-standing, most recognized form of specialized and professional accreditation an institution and its business programs can earn.
Marketing Analytics vs. Business Analytics
The online MS in Marketing Analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in Business Analytics program, which offers a foundational degree in data analytics and its application in business, the MS in Marketing Analytics program is dedicated to the study of how data affects marketing in various industries.
Focused on data analysis in marketing
Designed for marketing professionals
Features specialized courses in marketing analytics
Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher
Focused on foundational data analysis in business
Designed for general business professionals
Curriculum features a wide range of data analysis courses
Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manage
Take the First Step
Developing specialized data analysis skills can give you the competitive edge you need to advance your marketing career. Request more information about the Master of Science in Marketing Analytics program.
The MarketingAnalytics@American curriculum is designed to provide students with a deeper insight into how big data impacts marketing strategies in today’s economy. The curriculum consists of 33 credits and two analytics practicums, one virtually and the other in person and can be completed in as few as 12 to 15 months.1 Specialized courses such as Marketing Analytics and Digital Marketing prepare students to advance their careers with enhanced data analysis skills. Learn more about the online MS in Marketing Analytics curriculum.
33 total credits
5 analytics courses
5 marketing courses
2 analytics practicums
Applied Managerial Statistics Business Insights through Analytics Database and Big Data Predictive Analytics Business Intelligence
Digital Marketing Strategy and Analytics Marketing Analytics Practicum I Marketing Analytics Practicum II
MarketingAnalytics@American students are required to attend one virtually and one in person for students’ last semester (1.5 credits each) during the course of their program to fulfill the capstone requirement.
Our Approach to Learning: Practice Makes Perfect
Throughout the online program, students will have the opportunity to gain real-life experience working for a DC-based company that aligns with their career goals. Working virtually as pro-bono consultants, students develop close relationships with local companies to help them grow and adapt to changing markets—all while building key skills that will give them a leg up in the job market.
This past spring and summer, six groups of students—ranging from first-year undergraduates to second-year MBA students—worked alongside six growing small businesses in the DC area through the Kogod in Practice initiative, to help these companies solve real business problems. Learn more about their experience in the initiative and how they produced results for their clients in our article here.
The Business Fundamentals Certificate
You will have the option to pursue the Business Fundamentals Certificate in addition to your marketing analytics degree by selecting four additional elective courses that meet the certificate requirements. Gain a fundamental understanding of business and management in courses that focus on financial accounting, marketing, finance, international business, and more.
Online Learning Experience
MarketingAnalytics@American students attend live online classes where they interact and collaborate via webcam with Kogod faculty members and classmates. They complete weekly self-paced course work that complements the assignments and discussion in the live classes and have full access to office hours.
Online MS in Marketing Analytics students learn from the same experienced Kogod faculty who teach on campus. Made up of entrepreneurs, educators, CEOs, executives, and board members of Fortune 500 companies, our faculty are dedicated to lending support and remaining accessible to their students.
Adjunct Professorial Lecturer
Grant is an applied mathematician interested in machine learning, neuroscience, and sports. His neuroscience work involves estimating brain dynamics with statistical models, particularly epileptic seizures. His basketball research leverages similar models to analyze game strategy, training, and performance.
Manager of research and data scientist for the Philadelphia 76ers
Awarded Outstanding Teaching by an Adjunct Award by the AU Kogod School of Business
Published in several publications, including the Encyclopedia of Computational Neuroscience and the Society for Neuroscience Abstracts
Focus Areas: analytics
Interim Dean of Graduate Studies, Associate Professor of Marketing
Mahsa focuses her research on personalized disease management, personalized telehealth, healthcare analytics and informatics, applied machine learning, health economics, and supply chain management.
Published in several journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, and Appetite
Serves as a member of the Food Forum for The National Academies of Science, Engineering, and Medicine
Previously served as the associate dean for programs and learning at the Kogod School of Business
Focus Areas: marketing, consumer behavior
Jay has worked in a variety of areas in analytics since 2004, including analyzing cancer treatment choices, using geographic data to inform policy decisions, and designing several defense applications. His main academic research focus is in prescriptive analytics, particularly modeling preferences for decisions involving outcomes that occur over time, space, or groups of people.
Published in top academic journals including the Journal of Marketing, the Journal of Interactive Marketing, and the International Journal of Research in Marketing
Focus Areas: marketing, marketing analytics
Applying to MarketingAnalytics @American
Candidates must have a bachelor’s degree from an accredited college or university to apply. GMAT and GRE scores are not required. To complete the application, they must submit the following: