Master of Science in Marketing Analytics

Enhance Your Marketing Skills and Data Analysis

MarketingAnalytics@American, the online Master of Science in Marketing Analytics program from the Kogod School of Business at American University, prepares students to apply digital marketing and analytic skills to make data-driven decisions. Students will study topics such as brand strategy, integrated marketing, and marketing analytics to further their expertise in marketing and data analysis.

The online MS in Marketing Analytics program is designed for marketing professionals who want to understand the more complicated aspects of data and advance their career. MarketingAnalytics@American students will learn how to use market data and digital marketing tools through specialized courses to help their businesses make more informed decisions and allocate resources efficiently.

AACSB Accredited

American University’s Kogod School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). AACSB accreditation is known worldwide as the longest-standing, most recognized form of specialized and professional accreditation an institution and its business programs can earn.

Marketing Analytics vs. Business Analytics

The online MS in Marketing Analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in Business Analytics program, which offers a foundational degree in data analytics and its application in business, the MS in Marketing Analytics program is dedicated to the study of how data affects marketing in various industries.

Marketing Analytics

Focused on data analysis in marketing
Designed for marketing professionals
Features specialized courses in marketing analytics
Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher

Business Analytics

Focused on foundational data analysis in business
Designed for general business professionals
Curriculum features a wide range of data analysis courses
Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manager

Take the First Step

Developing specialized data analysis skills can give you the competitive edge you need to advance your marketing career. Request more information about the Master of Science in Marketing Analytics program.

Curriculum

The MarketingAnalytics@American curriculum is designed to provide students with a deeper insight into how big data impacts marketing strategies in today’s economy. The curriculum consists of 33 credits and two in-person practicums and can be completed on a 15-month track. Specialized courses such as Marketing Analytics and Digital Marketing prepare students to advance their careers with enhanced data analysis skills. Learn more about the online MS in Marketing Analytics curriculum.

Program Requirements

33
total credits

5
analytics courses

5
marketing courses

2
practicums in Washington, D.C.

Courses

Applied Managerial Statistics
Business Insights through Analytics
Database and Big Data
Predictive Analytics
Business Intelligence

Marketing Management
Brand Strategy
Integrated Marketing Communications
Marketing Analytics

Digital Marketing Strategy and Analytics
Marketing Analytics Practicum I
Marketing Analytics Practicum II

MarketingAnalytics@American students are required to attend two in-person practicums (1.5 credits each) during the course of their program to fulfill the capstone requirement.

Online Learning Experience

MarketingAnalytics@American students attend live online classes where they interact and collaborate via webcam with Kogod faculty members and classmates. They complete weekly self-paced course work that complements the assignments and discussion in the live classes and have full access to office hours.

Applying to MarketingAnalytics@American

Candidates must have a bachelor's degree from an accredited college or university to apply. GMAT and GRE scores are not required. To complete the application, they must submit the following:

Online application
Application fee
Personal statement
Résumé

Letters of recommendation
Transcripts
Test scores (optional)

The MS in Marketing Analytics program has four start dates throughout the year. Kogod accepts applications on a rolling basis.

Application Deadlines
Program Start Date	Priority Application Deadline	Final Application Deadline
January 6, 2020	October 28, 2019	November 25, 2019
April 2020	January 20, 2020	February 17, 2020

Explore the Master of Science in Marketing Analytics Program Today

Enhance your data analysis skills and advance your marketing career. Request information about the online MS in Marketing Analytics program today.


                {"admissionsEmail": "admissions@onlinebusiness.american.edu", "degreeOffering": "au-mba", "fields": [{"hidden": false, "label": "Last Name", "mountPoint": 1, "name": "last_name", "required": true, "type": 0, "value": {"text": ""}}, {"hidden": false, "label": "Email", "mountPoint": 1, "name": "email", "required": true, "type": 0, "value": {"text": ""}}, {"hidden": false, "label": "US Marketing Consent \u00f0\u009f\u0087\u00ba\u00f0\u009f\u0087\u00b8", "mountPoint": 1, "name": "lead_share_opt_in", "required": true, "type": 4, "value": {"checkboxText": "Please contact me about these educational programs.", "defaultChecked": true, "defaultRadio": "none", "disclaimer": "Business@American\u0027s technology partner, 2U, Inc., and its family of companies, work with multiple universities to offer educational programs in business and other fields.", "format": "checkbox", "optInValue": "AU-MBA Marketing", "smsHiddenConsent": false}}, {"hidden": false, "label": "First Name", "mountPoint": 1, "name": "first_name", "required": true, "type": 0, "value": {"text": ""}}, {"hidden": false, "label": "GDPR Marketing Consent \u00f0\u009f\u0087\u00aa\u00f0\u009f\u0087\u00ba", "mountPoint": 1, "name": "lead_share_opt_in", "required": true, "type": 8, "value": {"disclaimer": "This personal data is collected and processed by [--link:https://2u.com target:blank]2U, Inc.[link--], Business@American\u0027s technology partner.", "leadShareOptIn": {"email": "Please email me about these educational programs.", "leadShareValue": "AU-MBA Marketing", "phone": "", "sms": "", "text": "Business@American\u0027s technology partner, [--link:https://2u.com target:blank]2U, Inc., and the 2U family of companies[link--], work with multiple universities to offer educational programs in business and other fields."}, "retailOptIn": {"email": "Email", "phone": "Phone", "sms": "", "text": "Yes, I want to receive additional information about Business@American. Please contact me via:"}}}, {"hidden": false, "label": "Which program most interests you?", "mountPoint": 1, "name": "degree", "required": true, "type": 3, "value": {"defaultOption": "", "options": [{"label": "MBA", "value": "MBA"}, {"label": "Analytics", "value": "Analytics"}, {"label": "Marketing Analytics", "value": "Marketing Analytics"}, {"label": "International Relations and Business", "value": "MIRB"}]}}, {"hidden": false, "label": "How many years of work experience do you have?", "mountPoint": 1, "name": "work_experience", "required": true, "type": 3, "value": {"defaultOption": "", "options": [{"label": "0", "value": "0"}, {"label": "1", "value": "1"}, {"label": "2", "value": "2"}, {"label": "3", "value": "3"}, {"label": "4", "value": "4"}, {"label": "5", "value": "5"}, {"label": "6", "value": "6"}, {"label": "7", "value": "7"}, {"label": "8", "value": "8"}, {"label": "9", "value": "9"}, {"label": "10+", "value": "10+"}]}}, {"hidden": false, "label": "Phone", "mountPoint": 1, "name": "phone", "required": true, "type": 0, "value": {"text": ""}}, {"hidden": false, "label": "Zip / Postal Code", "mountPoint": 1, "name": "zip_code", "required": true, "type": 0, "value": {"text": ""}}, {"hidden": false, "mountPoint": 2, "name": "", "type": 7, "value": {"text": "Your personal data will be used as described in our [--link:https://onlinebusiness.american.edu/legal/privacy-policy/ target:blank]privacy policy[link--]. You may opt out of receiving communications at any time. "}}], "grouping": "au-mba", "id": 219, "published": "2019-06-19T13:24:10.515Z", "screens": [{"allFields": [5], "conditional": {}, "out": {"1": ["$next", [{"data": "$valid"}]]}}, {"allFields": [6], "conditional": {}, "out": {"2": ["$next", [{"data": "$valid"}]]}}, {"allFields": [3, 0, 1, 7, 8, 2, 4, 9], "conditional": {"2": [1, "", [{"data": "state.no_klondike_gdpr_only_consent"}, {"data": "true"}, {"op": 1}, {"data": "state.no_klondike_carmen_sandiego_region"}, {"data": "eu"}, {"op": 1}, {"op": 7}]], "4": [1, "", [{"data": "state.no_klondike_gdpr_only_consent"}, {"data": "true"}, {"op": 0}, {"data": "state.no_klondike_carmen_sandiego_region"}, {"data": "eu"}, {"op": 0}, {"op": 8}]], "7": [3, "", [{"data": "state.no_klondike_carmen_sandiego_region"}, {"data": "eu"}, {"op": 0}]]}, "out": {"-1": ["$next", [{"data": "$valid"}]]}}], "version": "1.0.1"}

Master of Science in Marketing Analytics

Master of Science in Marketing Analytics

Get More Information

Enhance Your Marketing Skills and Data Analysis

AACSB Accredited

Marketing Analytics vs. Business Analytics

Marketing Analytics

Business Analytics

Take the First Step

Curriculum

Program Requirements

Courses

Online Learning Experience

Applying to MarketingAnalytics@American

Explore the Master of Science in Marketing Analytics Program Today

Get More Information