Online Master of Science in Marketing Analytics
Online Master of Science in Marketing Analytics
Enhance Your Marketing Skills and Data Analysis
MarketingAnalytics@American, the online Master of Science in Marketing Analytics program from the Kogod School of Business at American University, prepares students to apply digital marketing and analytic skills to make data-driven decisions. In as few as 12 to 15 months, students will study topics such as brand strategy, integrated marketing, and marketing analytics to further their expertise in marketing and data analysis.1
The online MS in Marketing Analytics program is designed for marketing professionals who want to understand the more complicated aspects of data and advance their career. MarketingAnalytics@American students will learn how to use market data and digital marketing tools through specialized courses to help their businesses make more informed decisions and allocate resources efficiently.
AACSB Accredited
American University’s Kogod School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). AACSB accreditation is known worldwide as the longest-standing, most recognized form of specialized and professional accreditation an institution and its business programs can earn.
Marketing Analytics vs. Business Analytics
The online MS in Marketing Analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in Business Analytics program, which offers a foundational degree in data analytics and its application in business, the MS in Marketing Analytics program is dedicated to the study of how data affects marketing in various industries.
Curriculum
The MarketingAnalytics@American curriculum is designed to provide students with a deeper insight into how big data impacts marketing strategies in today’s economy. The curriculum consists of 33 credits and two in-person practicums and can be completed in as few as 12 to 15 months.1 Specialized courses such as Marketing Analytics and Digital Marketing prepare students to advance their careers with enhanced data analysis skills. Learn more about the online MS in Marketing Analytics curriculum.
Program Requirements
33
total credits
5
analytics courses
5
marketing courses
2
practicums in Washington, D.C.
Courses
- Applied Managerial Statistics
- Business Insights through Analytics
- Database and Big Data
- Predictive Analytics
- Business Intelligence
- Marketing Management
- Brand Strategy
- Integrated Marketing Communications
- Marketing Analytics
- Digital Marketing Strategy and Analytics
- Marketing Analytics Practicum I
- Marketing Analytics Practicum II
MarketingAnalytics@American students are required to attend two in-person practicums (1.5 credits each) during the course of their program to fulfill the capstone requirement.
The Business Fundamentals Certificate
You will have the option to pursue the Business Fundamentals Certificate in addition to your marketing analytics degree by selecting four additional elective courses that meet the certificate requirements. Gain a fundamental understanding of business and management in courses that focus on financial accounting, marketing, finance, international business, and more.
Online Learning Experience
MarketingAnalytics@American students attend live online classes where they interact and collaborate via webcam with Kogod faculty members and classmates. They complete weekly self-paced course work that complements the assignments and discussion in the live classes and have full access to office hours.
Faculty Spotlight
Online MS in Marketing Analytics students learn from the same experienced Kogod faculty who teach on campus. Made up of entrepreneurs, educators, CEOs, executives, and board members of Fortune 500 companies, our faculty are dedicated to lending support and remaining accessible to their students.
Grant Fiddyment
Adjunct Professorial Lecturer
Grant is an applied mathematician interested in machine learning, neuroscience, and sports. His neuroscience work involves estimating brain dynamics with statistical models, particularly epileptic seizures. His basketball research leverages similar models to analyze game strategy, training, and performance.
Résumé Highlights
- Manager of research and data scientist for the Philadelphia 76ers
- Awarded Outstanding Teaching by an Adjunct Award by the AU Kogod School of Business
- Published in several publications, including the Encyclopedia of Computational Neuroscience and the Society for Neuroscience Abstracts
Focus Areas: analytics
Wendy Boland
Interim Dean of Graduate Studies, Associate Professor of Marketing
Wendy’s research focuses on consumer decision-making, risky consumption, consumer well-being, information processing, and marketing and public policy issues, especially those dealing with child and adolescent consumers.
Résumé Highlights
- Published in several journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, and Appetite
- Serves as a member of the Food Forum for The National Academies of Science, Engineering, and Medicine
- Previously served as the associate dean for programs and learning at the Kogod School of Business
Focus Areas: marketing, consumer behavior
Girish Ramani
Professorial Lecturer
Girish has experience leading advertising firms and has been instrumental in the development of marketing and brand communication strategies for multinational clients including Unilever, Motorola, and Groupe Danone. He focuses his research on marketing strategy, customer relationship management, and interactive marketing.
Résumé Highlights
- Published in top academic journals including the Journal of Marketing, the Journal of Interactive Marketing, and the International Journal of Research in Marketing
Focus Areas: marketing, marketing analytics
Applying to MarketingAnalytics@American
Candidates must have a bachelor's degree from an accredited college or university to apply. GMAT and GRE scores are not required. To complete the application, they must submit the following:
- Online application
- Application fee
- Personal statement
- Résumé
- Letters of recommendation
- Transcripts
- Test scores (optional)
The MS in Marketing Analytics program has four start dates throughout the year. Kogod accepts applications on a rolling basis.
| Program Start Date | Priority Application Deadline | Final Application Deadline |
|---|---|---|
| October 2021 | July 26, 2021 | August 23, 2021 |
| January 2022 | November 1, 2021 | November 29, 2021 |
| April 2022 | January 24, 2022 | February 21, 2022 |
Explore the Master of Science in Marketing Analytics Program Today
Enhance your data analysis skills and advance your marketing career. Request information about the online MS in Marketing Analytics program today.