Online Master of Science in Marketing Analytics

Enhance Your Marketing Skills and Data Analysis

MarketingAnalytics@American, the online Master of Science in Marketing Analytics program from the Kogod School of Business at American University, prepares students to apply digital marketing and analytic skills to make data-driven decisions. In as few as 12 to 15 months, students will study topics such as brand strategy, integrated marketing, and marketing analytics to further their expertise in marketing and data analysis.1

The online MS in Marketing Analytics program is designed for marketing professionals who want to understand the more complicated aspects of data and advance their career. MarketingAnalytics@American students will learn how to use market data and digital marketing tools through specialized courses to help their businesses make more informed decisions and allocate resources efficiently.

How We Rank

The Kogod School of Business’s online business master’s programs are ranked as follows by U.S. News & World Report in 2021.

#7 Best Online Business Programs for Veterans2

#16 for Online Business Programs3

AACSB Accredited

American University’s Kogod School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). AACSB accreditation is known worldwide as the longest-standing, most recognized form of specialized and professional accreditation an institution and its business programs can earn.

Marketing Analytics vs. Business Analytics

The online MS in Marketing Analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in Business Analytics program, which offers a foundational degree in data analytics and its application in business, the MS in Marketing Analytics program is dedicated to the study of how data affects marketing in various industries.

Marketing Analytics

Focused on data analysis in marketing

Designed for marketing professionals

Features specialized courses in marketing analytics

Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher

Business Analytics

Focused on foundational data analysis in business

Designed for general business professionals

Curriculum features a wide range of data analysis courses

Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manage

Take the First Step

Developing specialized data analysis skills can give you the competitive edge you need to advance your marketing career. Request more information about the Master of Science in Marketing Analytics program.

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The MarketingAnalytics@American curriculum is designed to provide students with a deeper insight into how big data impacts marketing strategies in today’s economy. The curriculum consists of 33 credits and two in-person practicums and can be completed in as few as 12 to 15 months.1 Specialized courses such as Marketing Analytics and Digital Marketing prepare students to advance their careers with enhanced data analysis skills. Learn more about the online MS in Marketing Analytics curriculum.

Program Requirements

total credits

analytics courses

marketing courses

practicums in Washington, D.C.


Applied Managerial Statistics
Business Insights through Analytics
Database and Big Data
Predictive Analytics
Business Intelligence

Marketing Management
Brand Strategy
Integrated Marketing Communications
Marketing Analytics

Digital Marketing Strategy and Analytics
Marketing Analytics Practicum I
Marketing Analytics Practicum II

MarketingAnalytics@American students are required to attend two in-person practicums (1.5 credits each) during the course of their program to fulfill the capstone requirement.

The Business Fundamentals Certificate

You will have the option to pursue the Business Fundamentals Certificate in addition to your marketing analytics degree by selecting four additional elective courses that meet the certificate requirements. Gain a fundamental understanding of business and management in courses that focus on financial accounting, marketing, finance, international business, and more.

Online Learning Experience

MarketingAnalytics@American students attend live online classes where they interact and collaborate via webcam with Kogod faculty members and classmates. They complete weekly self-paced course work that complements the assignments and discussion in the live classes and have full access to office hours.

Faculty Spotlight

Online MS in Marketing Analytics students learn from the same experienced Kogod faculty who teach on campus. Made up of entrepreneurs, educators, CEOs, executives, and board members of Fortune 500 companies, our faculty are dedicated to lending support and remaining accessible to their students.

Grant Fiddyment

Adjunct Professorial Lecturer

Grant is an applied mathematician interested in machine learning, neuroscience, and sports. His neuroscience work involves estimating brain dynamics with statistical models, particularly epileptic seizures. His basketball research leverages similar models to analyze game strategy, training, and performance.

Résumé Highlights

  • Manager of research and data scientist for the Philadelphia 76ers
  • Awarded Outstanding Teaching by an Adjunct Award by the AU Kogod School of Business
  • Published in several publications, including the Encyclopedia of Computational Neuroscience and the Society for Neuroscience Abstracts

Focus Areas: analytics

Wendy Boland

Interim Dean of Graduate Studies, Associate Professor of Marketing

Mahsa focuses her research on personalized disease management, personalized telehealth, healthcare analytics and informatics, applied machine learning, health economics, and supply chain management.

Résumé Highlights

  • Published in several journals, including the Journal of Consumer ResearchJournal of Consumer PsychologyJournal of Business Research, and Appetite
  • Serves as a member of the Food Forum for The National Academies of Science, Engineering, and Medicine
  • Previously served as the associate dean for programs and learning at the Kogod School of Business

Focus Areas: marketing, consumer behavior

Girish Ramani

Professorial Lecturer

Jay has worked in a variety of areas in analytics since 2004, including analyzing cancer treatment choices, using geographic data to inform policy decisions, and designing several defense applications. His main academic research focus is in prescriptive analytics, particularly modeling preferences for decisions involving outcomes that occur over time, space, or groups of people.

Résumé Highlights

  • Published in top academic journals including the Journal of Marketing, the Journal of Interactive Marketing, and the International Journal of Research in Marketing

Focus Areas: marketing, marketing analytics

Applying to MarketingAnalytics

Candidates must have a bachelor’s degree from an accredited college or university to apply. GMAT and GRE scores are not required. To complete the application, they must submit the following:

  • Online application
  • Application fee
  • Personal statement
  • Résumé
  • Letters of recommendation
  • Transcripts
  • Test scores (optional)

The MS in Marketing Analytics program has four start dates throughout the year. Kogod accepts applications on a rolling basis.

Program Start DatePriority Application DeadlineFinal Application Deadline
January 2022November 1, 2021November 29, 2021
April 2022January 24, 2022February 22, 2022
July 2022April 26, 2022May 24, 2022

Explore the Master of Science in Marketing Analytics Program Today

Enhance your data analysis skills and advance your marketing career. Request information about the online MS in Marketing Analytics program today.

1Program time to completion depends on when you start the program.arrow_upwardReturn to footnote reference
2Best Online Master’s in Business Programs for Veterans (Excluding MBA)U.S. News & World Report. Accessed January 2021.arrow_upwardReturn to footnote reference
3Best Online Master’s in Business Programs (Excluding MBA)U.S. News & World Report. Accessed January 2021.arrow_upwardReturn to footnote reference