Online Master of Science in Marketing Analytics

Enhance Your Marketing Skills and Data Analysis

MarketingAnalytics@American, the online Master of Science in Marketing Analytics program from the Kogod School of Business at American University, prepares students to apply digital marketing and analytic skills to make data-driven decisions. In as few as 12 to 15 months, students will study topics such as brand strategy, integrated marketing, and marketing analytics to further their expertise in marketing and data analysis.1

The online MS in Marketing Analytics program is designed for marketing professionals who want to understand the more complicated aspects of data and advance their career. MarketingAnalytics@American students will learn how to use market data and digital marketing tools through specialized courses to help their businesses make more informed decisions and allocate resources efficiently.

How We Rank

The Kogod School of Business’s online business master’s programs are ranked as follows by U.S. News & World Report in 2021 and 2022:

#17 Best Online Business Programs for Veterans

Kogod’s online business master’s programs are ranked the No. 17 best online programs for veterans by U.S. News & World Report in 2021.2

#35 for Online Business Programs

Kogod’s online business master’s programs are ranked the No. 35 best online business programs overall by U.S. News & World Report in 2022.3

AACSB Accredited

American University’s Kogod School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). AACSB accreditation is known worldwide as the longest-standing, most recognized form of specialized and professional accreditation an institution and its business programs can earn.

Marketing Analytics vs. Business Analytics

The online MS in Marketing Analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in Business Analytics program, which offers a foundational degree in data analytics and its application in business, the MS in Marketing Analytics program is dedicated to the study of how data affects marketing in various industries.

Marketing Analytics

Focused on data analysis in marketing

Designed for marketing professionals

Features specialized courses in marketing analytics

Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher

Business Analytics

Focused on foundational data analysis in business

Designed for general business professionals

Curriculum features a wide range of data analysis courses

Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manage

Take the First Step

Developing specialized data analysis skills can give you the competitive edge you need to advance your marketing career. Request more information about the Master of Science in Marketing Analytics program.

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The MarketingAnalytics@American curriculum is designed to provide students with a deeper insight into how big data impacts marketing strategies in today’s economy. The curriculum consists of 33 credits and two analytics practicums, one virtually and the other in person and can be completed in as few as 12 to 15 months.1 Specialized courses such as Marketing Analytics and Digital Marketing prepare students to advance their careers with enhanced data analysis skills. Learn more about the online MS in Marketing Analytics curriculum.

Program Requirements


total credits


analytics courses


marketing courses


analytics practicums


Applied Managerial Statistics
Business Insights through Analytics
Database and Big Data
Predictive Analytics
Business Intelligence

Marketing Management
Brand Strategy
Integrated Marketing Communications
Marketing Analytics

Digital Marketing Strategy and Analytics
Marketing Analytics Practicum I
Marketing Analytics Practicum II

MarketingAnalytics@American students are required to attend one virtually and one in person for students’ last semester (1.5 credits each) during the course of their program to fulfill the capstone requirement.

Our Approach to Learning: Practice Makes Perfect

Throughout the online program, students will have the opportunity to gain real-life experience working for a DC-based company that aligns with their career goals. Working virtually as pro-bono consultants, students develop close relationships with local companies to help them grow and adapt to changing markets—all while building key skills that will give them a leg up in the job market.

This past spring and summer, six groups of students—ranging from first-year undergraduates to second-year MBA students—worked alongside six growing small businesses in the DC area through the Kogod in Practice initiative, to help these companies solve real business problems. Learn more about their experience in the initiative and how they produced results for their clients in our article here.

The Business Fundamentals Certificate

You will have the option to pursue the Business Fundamentals Certificate in addition to your marketing analytics degree by selecting four additional elective courses that meet the certificate requirements. Gain a fundamental understanding of business and management in courses that focus on financial accounting, marketing, finance, international business, and more.

Online Learning Experience

MarketingAnalytics@American students attend live online classes where they interact and collaborate via webcam with Kogod faculty members and classmates. They complete weekly self-paced course work that complements the assignments and discussion in the live classes and have full access to office hours.

Faculty Spotlight

Online MS in marketing analytics students learn from the same experienced Kogod faculty who teach on campus. Made up of entrepreneurs, educators, CEOs, executives, and board members of Fortune 500 companies, our faculty are dedicated to lending support and remaining accessible to their students.

Grant Fiddyment

Adjunct Professorial Lecturer

Dr. Fiddyment is an applied mathematician who is interested in machine learning, neuroscience, and sports. His neuroscience work involves estimating brain dynamics with statistical models, particularly epileptic seizures. His basketball research leverages similar models to analyze game strategy, training, and performance.

Résumé Highlights

  • Manager of research and data scientist for the Philadelphia 76ers
  • Awarded Outstanding Teaching by an Adjunct Award by the AU Kogod School of Business
  • Published in several publications, including the Encyclopedia of Computational Neuroscience and the Society for Neuroscience Abstracts

Focus area: analytics

Wendy Boland

Dean of Graduate and Professional Studies,
Associate Professor of Marketing

Dean Boland joined American University in 2008. Her primary interests include the long-term effects of risky consumption decisions made by adolescents, and the impact their decisions have on their future as individuals and consumers. As the Dean of Graduate and Professional Studies, she oversees academic regulations, policies and processes, and data analytics and reports for graduate students.

Résumé Highlights

  • Published in several journals, including the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Business Research, and Appetite
  • Oversees AU’s Professional and Lifelong Learning efforts
  • Previously served as the Associate Dean for Programs and Learning at the Kogod School of Business

Focus areas: marketing, youth consumer behavior

Michael Clayton

Senior Professorial Lecturer

Dr. Clayton joined the marketing department in 2012 as a professorial lecturer. He is passionate about teaching and mentoring, and he has delivered multiple pedagogical presentations on teaching enhancements.

Résumé Highlights

  • Published in the Journal of Marketing Education, and the Journal of Advertising Education
  • Serves as the program director for AU’s master’s in marketing program
  • Previously worked in Detroit, where he oversaw marketing communications for iconic brands including Chevrolet, Corvette, and Dodge. 

Focus areas: marketing management, integrated marketing communications 

Applying to MarketingAnalytics

Candidates must have a bachelor’s degree from an accredited college or university to apply. GMAT and GRE scores are not required. To complete the application, they must submit the following:

  • Online application
  • Application fee
  • Personal statement
  • Résumé
  • Letters of recommendation
  • Transcripts
  • Test scores (optional)

The MS in Marketing Analytics program has four start dates throughout the year. Kogod accepts applications on a rolling basis.

The final deadline for the July 2023 cohort is May 22, 2023.

Explore the Master of Science in Marketing Analytics Program Today

Enhance your data analysis skills and advance your marketing career. Request information about the online MS in Marketing Analytics program today.

1Program time to completion depends on when you start the program.arrow_upwardReturn to footnote reference
2Best Online Master’s in Business Programs for Veterans (Excluding MBA). U.S. News & World Report. Retrieved March 2022.arrow_upwardReturn to footnote reference
3Best Online Master’s in Business Programs (Excluding MBA)U.S. News & World Report. Accessed March 2022.arrow_upwardReturn to footnote reference