Master of Science in Marketing Analytics

Master of Science in Marketing Analytics

Enhance Your Marketing Skills and Data Analysis

MarketingAnalytics@American, the online Master of Science in Marketing Analytics program from the Kogod School of Business at American University, prepares students to apply digital marketing and analytic skills to make data-driven decisions. Students will study topics such as brand strategy, integrated marketing, and marketing analytics to further their expertise in marketing and data analysis.

The online MS in Marketing Analytics program is designed for marketing professionals who want to understand the more complicated aspects of data and advance their career. MarketingAnalytics@American students will learn how to use market data and digital marketing tools through specialized courses to help their businesses make more informed decisions and allocate resources efficiently.

AACSB Accredited

AACSB Accredited

American University’s Kogod School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB International). AACSB accreditation is known worldwide as the longest-standing, most recognized form of specialized and professional accreditation an institution and its business programs can earn.

Marketing Analytics vs. Business Analytics

The online MS in Marketing Analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in Business Analytics program, which offers a foundational degree in data analytics and its application in business, the MS in Marketing Analytics program is dedicated to the study of how data affects marketing in various industries.

Marketing Analytics

  • Focused on data analysis in marketing
  • Designed for marketing professionals
  • Features specialized courses in marketing analytics
  • Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher

Business Analytics

  • Focused on foundational data analysis in business
  • Designed for general business professionals
  • Curriculum features a wide range of data analysis courses
  • Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manager

Take the First Step

Developing specialized data analysis skills can give you the competitive edge you need to advance your marketing career. Request more information about the Master of Science in Marketing Analytics program.


The MarketingAnalytics@American curriculum is designed to provide students with a deeper insight into how big data impacts marketing strategies in today’s economy. The curriculum consists of 33 credits and two in-person practicums and can be completed on a 15-month track. Specialized courses such as Marketing Analytics and Digital Marketing prepare students to advance their careers with enhanced data analysis skills. Learn more about the online MS in Marketing Analytics curriculum.

Program Requirements

total credits

analytics courses

marketing courses

practicums in Washington, D.C.


  • Applied Managerial Statistics
  • Business Insights through Analytics
  • Database and Big Data
  • Predictive Analytics
  • Business Intelligence
  • Marketing Management
  • Brand Strategy
  • Integrated Marketing Communications
  • Marketing Analytics
  • Digital Marketing Strategy and Analytics
  • Marketing Analytics Practicum I
  • Marketing Analytics Practicum II

MarketingAnalytics@American students are required to attend two in-person practicums (1.5 credits each) during the course of their program to fulfill the capstone requirement.

Online Learning Experience

MarketingAnalytics@American students attend live online classes where they interact and collaborate via webcam with Kogod faculty members and classmates. They complete weekly self-paced course work that complements the assignments and discussion in the live classes and have full access to office hours.

Applying to MarketingAnalytics@American

Candidates must have a bachelor's degree from an accredited college or university to apply. GMAT and GRE scores are not required. To complete the application, they must submit the following:

  • Letters of recommendation
  • Transcripts
  • Test scores (optional)

The MS in Marketing Analytics program has four start dates throughout the year. Kogod accepts applications on a rolling basis.

Application Deadlines
Program Start Date Priority Application Deadline Final Application Deadline
April 2020 January 27, 2020 February 24, 2020
July 2020 April 20, 2020 May 18, 2020

Explore the Master of Science in Marketing Analytics Program Today

Enhance your data analysis skills and advance your marketing career. Request information about the online MS in Marketing Analytics program today.