MBA@American Immersions

Due to the ongoing COVID-19 crisis, immersion modality is subject to change considering health and safety precautions.

One of the greatest benefits of the MBA@American program is the exposure students gain to domestic and global businesses and cultures through two Business in Capitals immersions. These three- to four-day in-person experiences are offered once per term and occur on the American University campus in Washington, DC, and in other international and domestic business hubs.

Connect with
Classmates and Faculty
Network with
Business Leaders
Explore Global
Business Hubs

Students are responsible for travel to and from immersions. Program fees will be assessed for direct program expenses, and all immersion experiences carry 1.5 credit hours and the related tuition. Accommodations are included in fees for immersions located outside of Washington, DC.

What to Expect

Immersions complement online learning by furthering students’ connections and knowledge in a real-world setting.

Connections in Washington, DC

At least one immersion a year will take place in Washington, DC, on American University’s campus. This allows students to explore the unique culture of business in the nation’s capital while immersing themselves in American University’s home city.

Students will have opportunities to visit local companies and network in this international business hub and learn how Washington, DC, organizations are making a global impact through service, business excellence, and community engagement.

Domestic and International Exposure

Immersions enable students to experience different business capitals across the globe. Students will immerse themselves in the local culture and gain an understanding of how their industry fits into the global business ecosystem.

Students can elect to complete an extension after the international immersion for an additional 3 credits. Extensions count as an elective and are a continuation of what students learn in the prior immersion.

Networking Opportunities

Immersions are designed to strengthen students’ connections with their peers during the program and with business professionals who can help students continue to advance their careers long after graduation. During the immersion, students will:

  • come face to face with executives at top companies in Washington, DC, and other global business capitals
  • interact with their classmates who come from different industries and have unique perspectives
  • develop lasting relationships with faculty who have extensive connections in the field and the experience to advise and support students throughout their careers

Learn More about the Online MBA

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Featured Immersion Courses

Explore the course content offered at previous immersions.

Employee Recruitment in the UAE, September 2021 (Virtual)

New talent is needed for organizations to meet their performance goals, function properly, and to succeed in a rapidly changing marketplace. When human resource managers engage in recruitment processes, their goal is to attract a pool of qualified candidates with the proficiencies necessary to ensure the proper functioning of their organizations.

At the Employee Recruitment immersion in September 2021, students enrolled in the recruitment track learned the fundamentals of creating talent pools through articles and cases associated with recruitment sources (e.g., company websites, internal postings, and online job boards), resume reviews of qualified candidates, and pre-screening processes. Students also learned how to host intake meetings, conduct job analysis, write job descriptions, and advertise job openings on job boards, careers sites, social media channels, and industry publications.

Sports & Entertainment Marketing in the Capital: Washington, DC Immersion, December 2021

Building on students’ prior competency in the application of basic marketing principles, the Sports and Entertainment immersion introduced students to managerial decision making within the entertainment industry and explored how consumer brands and companies utilize entertainment properties as part of their marketing strategies.

Students enhanced their skills and understanding of the various entertainment marketing strategies with an array of case studies across the sports, music, broadcasting, and event marketing areas; readings; and discussions. Students also applied cutting-edge marketing principles, theories, and research tools to the marketing of products and services within the entertainment industry, including with project work.

Sample Immersion Schedule

The following agenda is tentative and subject to change depending on which immersions students select.

Day 1

Morning:

  • Welcome breakfast
  • Opening speaker

Afternoon:

  • Lunch
  • Site visits (major corporations, start-ups, etc.)
  • Dinner

Day 2

Morning:

  • Breakfast
  • Site visit or workshop

Afternoon:

  • Lunch
  • Workshop/group exercise
  • Group tour

Day 3

Morning:

  • Breakfast
  • Academic work

Afternoon:

  • Lunch
  • Group presentations

Upcoming Immersions

Airlie, VA

March 2022

Topic: Fresh Air, Rich Soil, and Sustainable Craft Beverages

Washington, DC

March 2022

Topic: Introduction to Machine Learning

Milan, Italy

June 2022

Topic: Combating Fakes with Technology in Italian Fashion

Washington, DC

September 2022

Topic: Nonprofit Leadership and Management

Past Immersions

Washington, DC

2021 December

Topic: Public/Private Partnerships in Biomedical Industry Development

Dubai, UAE

2021 September

Topic: Employee Recruitment

Argentina (virtual)

2020 June

Topic: Argentinian Business Marketing Strategies

Washington, DC (virtual)

2020 December

Topic: Start-ups and Entrepreneurship

Montreal, Canada

2019 September

Topic: Marketing and Consumer Behavior in a Dual-Cultural Environment

Washington DC

2019 December

Topic: Preparing for the Future of Work: Trends and Strategies in New Firm Formation

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and in-person immersions.

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