Focus Areas
Marketing
Designed for students looking to advance in brand management, advertising account management, sales promotion, media planning, and market research, the marketing focus area explores strategies and tools for creating marketing campaigns. Course work emphasizes consumer needs and behaviors with a focus on how to develop products and services that will be valued in the market.
Suggested Courses Include: Brand Strategy, Integrated Marketing Communication, Business Intelligence, Business Insights through Analytics, and Database and Big Data.
Finance
Students selecting to concentrate their studies in finance may go on to a career in general management, governance, risk management, and project and corporate finance.
Suggested Courses Include: Forensic Accounting: Fraud Examination & Litigation Support, International Finance, Financial Statement Analysis, Business Insights through Analytics, Business Intelligence, and Investment Analysis and Portfolio Management.
Cybersecurity
Cybersecurity has rapidly emerged as a primary IT focus for businesses large and small and now consistently commands space on the agendas of governing boards of both for-profit and non-profit organizations. This focus area provides compelling consideration of cybersecurity through a management lens, focusing on strategies and methods to prepare for, prevent, detect, and respond to cybersecurity attacks. Courses in cybersecurity are designed in coordination with the Kogod Cybersecurity Governance Center (KCGC).
Suggested Courses Include: Cybersecurity Risk Management; Database & Big Data; Cybersecurity Governance; and Forensic Accounting: Fraud Examination & Litigation Support.
Business Analytics
Data-driven decision-making distinguishes the 21st century business environment. Selecting a focus area in business analytics allows students to gain valuable skills in data manipulation using contemporary tools. Learn more about our online Master of Science in Analytics degree.
Suggested Courses Include: Business Insights through Analytics, Predictive Analytics, Business Intelligence, and Database & Big Data.
Consulting
Market demands for consulting and advisory services continues to grow. Students in this focus area will combine courses from analytics and management to extend their experience as well as their strategic value to prospective employers.
Suggested Courses Include: Management Consulting Practices & Methodologies, Business Intelligence, Integrated Marketing Communication, Inter Cultural Communications, and Business Insights through Analytics.