Marketing Management

3 credits
This course introduces students to techniques and tools employed by effective marketing decision-makers, including the principles of marketing, global perspectives on marketing management, financial analysis tools, and marketing strategy.

                  {"admissionsEmail": "admissions@onlinebusiness.american.edu", "degreeOffering": "au-mba", "fields": [{"hidden": false, "label": "Last Name", "mountPoint": 1, "name": "last_name", "required": true, "type": 0, "value": {"text": ""}}, {"hidden": false, "label": "Email", "mountPoint": 1, "name": "email", "required": true, "type": 0, "value": {"text": ""}}, {"conditionallyRendered": true, "hidden": false, "label": "US Marketing Consent \u00f0\u009f\u0087\u00ba\u00f0\u009f\u0087\u00b8", "mountPoint": 1, "name": "lead_share_opt_in", "required": true, "type": 11, "value": {"checkboxText": "Please contact me about these educational programs.", "defaultChecked": true, "defaultRadio": "none", "disclaimer": "Business@American\u0027s technology partner, 2U, Inc., and its family of companies, work with multiple universities to offer educational programs in business and other fields.", "format": "checkbox", "optInValue": "AU-MBA Marketing", "smsHiddenConsent": false}}, {"hidden": false, "label": "First Name", "mountPoint": 1, "name": "first_name", "required": true, "type": 0, "value": {"text": ""}}, {"conditionallyRendered": true, "hidden": false, "label": "GDPR Marketing Consent \u00f0\u009f\u0087\u00aa\u00f0\u009f\u0087\u00ba", "mountPoint": 1, "name": "lead_share_opt_in", "required": true, "type": 8, "value": {"disclaimer": "This personal data is collected and processed by [--link:https://2u.com target:blank]2U, Inc.[link--], Business@American\u0027s technology partner.", "leadShareOptIn": {"email": "Please email me about these educational programs.", "leadShareValue": "AU-MBA Marketing", "phone": "", "sms": "", "text": "Business@American\u0027s technology partner, [--link:https://2u.com target:blank]2U, Inc., and the 2U family of companies[link--], work with multiple universities to offer educational programs in business and other fields."}, "retailOptIn": {"email": "Email", "phone": "Phone", "sms": "", "text": "Yes, I want to receive additional information about Business@American. Please contact me via:"}}}, {"hidden": false, "label": "Which program most interests you?", "mountPoint": 1, "name": "degree", "required": true, "type": 3, "value": {"defaultOption": "", "options": [{"label": "MBA", "value": "MBA"}, {"label": "Analytics", "value": "Analytics"}, {"label": "Marketing Analytics", "value": "Marketing Analytics"}, {"label": "International Relations and Business", "value": "MIRB"}]}}, {"hidden": false, "label": "How many years of work experience do you have?", "mountPoint": 1, "name": "work_experience", "required": true, "type": 3, "value": {"defaultOption": "", "options": [{"label": "0", "value": "0"}, {"label": "1", "value": "1"}, {"label": "2", "value": "2"}, {"label": "3", "value": "3"}, {"label": "4", "value": "4"}, {"label": "5", "value": "5"}, {"label": "6", "value": "6"}, {"label": "7", "value": "7"}, {"label": "8", "value": "8"}, {"label": "9", "value": "9"}, {"label": "10+", "value": "10+"}]}}, {"conditionallyRendered": true, "hidden": false, "label": "Phone", "mountPoint": 1, "name": "phone", "required": true, "type": 0, "value": {"text": ""}}, {"hidden": false, "label": "Zip / Postal Code", "mountPoint": 1, "name": "zip_code", "required": true, "type": 0, "value": {"text": ""}}, {"hidden": false, "label": "What was your undergraduate GPA?", "mountPoint": 1, "name": "stated_gpa_range", "required": true, "type": 3, "value": {"defaultOption": "", "options": [{"label": "4.00 and above", "value": "4.00 And Above"}, {"label": "3.99-3.50", "value": "3.99-3.50"}, {"label": "3.49-3.00", "value": "3.49-3.00"}, {"label": "2.99-2.50", "value": "2.99-2.50"}, {"label": "2.49 and below", "value": "2.49 And Below"}]}}, {"hidden": false, "mountPoint": 2, "name": "", "type": 7, "value": {"text": "Your personal data will be used as described in our [--link:https://onlinebusiness.american.edu/legal/privacy-policy/ target:blank]privacy policy[link--]. You may opt out of receiving communications at any time. "}}], "grouping": "au-mba", "id": 219, "published": "2019-10-08T20:01:28.315Z", "screens": [{"allFields": [5], "conditional": {}, "out": {"1": ["$next", [{"data": "$valid"}]]}}, {"allFields": [6, 9], "conditional": {}, "out": {"2": ["$next", [{"data": "$valid"}]]}}, {"allFields": [3, 0, 1, 7, 8, 2, 4, 10], "conditional": {"2": [1, "", [{"data": "state.no_klondike_gdpr_only_consent"}, {"data": "true"}, {"op": 1}, {"data": "state.no_klondike_carmen_sandiego_region"}, {"data": "eu"}, {"op": 1}, {"op": 7}]], "4": [1, "", [{"data": "state.no_klondike_gdpr_only_consent"}, {"data": "true"}, {"op": 0}, {"data": "state.no_klondike_carmen_sandiego_region"}, {"data": "eu"}, {"op": 0}, {"op": 8}]], "7": [3, "", [{"data": "state.no_klondike_carmen_sandiego_region"}, {"data": "eu"}, {"op": 0}]]}, "out": {"-1": ["$next", [{"data": "$valid"}]]}}], "version": "1.0.1"}