Concentrations

MBA@American students can tailor their education by selecting from a range of elective courses. Online MBA students can follow any of six pre-designed concentration paths, or create their own self-designed concentration by selecting electives that best suit their professional experience and aspirations.

Learn more about pre-designed concentrations below, or visit our course catalog to learn more about individual courses.

Marketing

Designed for students looking to advance in brand management, advertising account management, sales promotion, media planning, and market research, the marketing concentration explores strategies and tools for creating marketing campaigns. Course work emphasizes consumer needs and behaviors with a focus on how to develop products and services that will be valued in the market.

Suggested Courses Include: Brand Strategy, Integrated Marketing Communication, Business Intelligence, Business Insights through Analytics, and Database and Big Data.


Finance

Students selecting to concentrate their studies in finance may go on to a career in general management, governance, risk management, and project and corporate finance.

Suggested Courses Include: Forensic Accounting: Fraud Examination & Litigation Support, International Finance, Financial Statement Analysis, Business Insights through Analytics, Business Intelligence, and Investment Analysis and Portfolio Management.


Cybersecurity

Cybersecurity has rapidly emerged as a primary IT focus for businesses large and small and now consistently commands space on the agendas of governing boards of both for-profit and non-profit organizations. This concentration provides compelling consideration of cybersecurity through a management lens, focusing on strategies and methods to prepare for, prevent, detect, and respond to cybersecurity attacks. Courses in cybersecurity are designed in coordination with the Kogod Cybersecurity Governance Center (KCGC).

Suggested Courses Include: Cybersecurity Risk Management; Database & Big Data; Cybersecurity Governance; and Forensic Accounting: Fraud Examination & Litigation Support.


International Business

Business is global. Students choosing an international business concentration gain access to Kogod’s global network of professors and alumni in all of the principal business domains, including finance, marketing, and business analytics.

Suggested Courses Include: International Finance, Global Health Politics and Policy, Sustainable Development and Environmental Politics, Intercultural Communication, and Business Intelligence.


Business Analytics

Data-driven decision-making distinguishes the 21st century business environment. Selecting a concentration in business analytics allows students to gain valuable skills in data manipulation using contemporary tools. Learn more about our online Master of Science in Analytics degree.

Suggested Courses Include: Business Insights through Analytics, Predictive Analytics, Business Intelligence, and Database & Big Data.


Consulting

Market demands for consulting and advisory services continues to grow. Students in this concentration will combine courses from analytics and management to extend their experience as well as their strategic value to prospective employers.

Suggested Courses Include: Management Consulting Practices & Methodologies, Business Intelligence, Integrated Marketing Communication, Inter Cultural Communications, and Business Insights through Analytics.

You can view the full course catalog here, or learn more about Kogod's online MBA concentrations by contacting an admissions counselor at 855-572-2800 or via email.