MBA@American students can tailor their education by selecting from a range of elective courses. Students can follow any of six pre-designed concentration paths, or create their own self-designed concentration by selecting electives that best suit their professional experience and aspirations.
Designed for students looking to advance in brand management, advertising account management, sales promotion, media planning, and market research, the marketing concentration explores strategies and tools for creating marketing campaigns. Course work emphasizes consumer needs and behaviors with a focus on how to develop products and services that will be valued in the market.
Suggested Courses Include: Brand Strategy, Integrated Marketing Communication, Business Intelligence, Business Insights through Analytics, and Database and Big Data.
Students selecting to concentrate their studies in finance may go on to a career in general management, governance, risk management, and project and corporate finance.
Suggested Courses Include: Forensic Accounting: Fraud Examination & Litigation Support, International Finance, Financial Statement Analysis, Business Insights through Analytics, Business Intelligence, and Investment Analysis and Portfolio Management.
Cybersecurity has rapidly emerged as a primary IT focus for businesses large and small and now consistently commands space on the agendas of governing boards of both for-profit and non-profit organizations. This concentration provides compelling consideration of cybersecurity through a management lens, focusing on strategies and methods to prepare for, prevent, detect, and respond to cybersecurity attacks. Courses in cybersecurity are designed in coordination with the Kogod Cybersecurity Governance Center (KCGC).
Suggested Courses Include: Cybersecurity Risk Management; Database & Big Data; Cybersecurity Governance; and Forensic Accounting: Fraud Examination & Litigation Support.
Business is global. Students choosing an international business concentration gain access to Kogod’s global network of professors and alumni in all of the principal business domains, including finance, marketing, and business analytics.
Suggested Courses Include: International Finance, Global Health Politics and Policy, Sustainable Development and Environmental Politics, Intercultural Communication, and Business Intelligence.
Suggested Courses Include: Business Insights through Analytics, Predictive Analytics, Business Intelligence, and Database & Big Data.
Market demands for consulting and advisory services continues to grow. Students in this concentration will combine courses from analytics and management to extend their experience as well as their strategic value to prospective employers.
Suggested Courses Include: Management Consulting Practices & Methodologies, Business Intelligence, Integrated Marketing Communication, Inter Cultural Communications, and Business Insights through Analytics.