Earn Your Master’s in Marketing Analytics Online
from the Kogod School of Business

The online Master of Science in Marketing Analytics program from the AACSB-accredited Kogod School of Business—ranked No. 16 for online business programs—is seeking students who are dedicated to helping businesses drive effective marketing strategy using data.1


Months to Complete


Degree Focus Areas


In-Person Practicums

No GRE or GMAT is required to apply. Bachelor’s degree required.

Application Requirements

The online MS in Marketing Analytics program upholds the same admissions requirements as Kogod’s on-campus programs. To apply, you must submit the following materials:

  • completed online application form
  • current résumé/CV
  • personal statement
  • official transcripts from all academic institutions from which you earned credit
  • two letters of recommendation
  • $100 application fee

Request information and an admissions counselor will reach out to discuss the application requirements in more detail. If you have any immediate questions, you can contact admissions at +1-855-572-2800 or admissions@onlinebusiness.american.edu.

In-Person Practicums

During two practicums, students visit our Washington, DC, campus and put their marketing analytics skills into action by using data to present real marketing solutions to company stakeholders.

The Kogod Student Experience

The Kogod School of Business encourages collaboration over competition. Students in the online MSAn program will:

  • experience our student-centered, collaborative approach to business education
  • learn from the same dedicated and experienced Kogod faculty who teach on campus
  • have access to career development services, the business communication center, and tutoring

Benefits of Learning Online at Kogod

All online graduate programs from the Kogod School of Business use innovative technology to create a highly customizable learning experience. Students in the program will:

  • participate in live, seminar-style classes of approximately 15 students
  • discover the intersection of business and politics at the American University campus in Washington, DC
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