Business@American Blog


A Better Way to Handle Data: ‘Privacy by Design’

If you thought that diet ad that popped up on your social media feed when you were feeling at your worst was a coincidence—think again. In fact, your social network has been using insights from predictive analytics to track your behavior and target you at your most vulnerable moments. The ubiquitous nature of big data and the use of and business analytics to cultivate business intelligence is creating new ethical conundrums about how our personal data is gathered, analyzed and used...

Predictive Analytics in 2015: What Are the Experts Saying?

The ability to predict the future has always fascinated the human imagination. Being able to foresee risks would allow us to avoid dangerous situations. Being able to foretell the outcomes of different options would allow us to make better decisions. While predicting the future has long been a staple of science fiction, over the past few years, data science has become a fact of everyday life, making predictive analytics an increasingly realistic and relevant topic...

Analytics@American Named to AU's 2030 Project

The analytics revolution has arrived, present in everything from business to public health to the weather. Partly driven by the explosion of widely available data, it requires not just technological adaptation but new ways of thinking. Recognizing this, American University considers big data a research area worthy of multidisciplinary investment and included it as part of the AU 2030 project...

American University Now Accepting Applications for Two New Online Graduate Degree Programs in Business and Analytics

American University’s Kogod School of Business, the first business school in Washington, D.C., announced today that it is offering its first online Masters of Business Administration (MBA@American) and an online Masters of Science in Analytics (Analytics@American)...

American University’s Kogod School of Business Partners with 2U, Inc. to Launch New Online MBA Program

American University’s Kogod School of Business and 2U, Inc. (NASDAQ: TWOU), which partners with leading colleges and universities to deliver the world’s best online degree programs, today announced an extension of 2U’s partnership with American University that will bring Kogod’s Master of Business Administration program online for the first time...