Students in the online business analytics program learn evidence-based data gathering, data modeling, and quantitative analysis, as well as how to implement these tools to provide businesses with competitive advantages. Students gain skills to work in business intelligence, financial analysis, marketing, and consulting.
What is Analytics?
Business analytics uses descriptive, prescriptive, and predictive analysis to transform useful information into tangible solutions to the world’s problems. Analytics touches every field—from marketing to finance, from healthcare to sports—to lead decision-makers to incredible solutions. How is Analytics different from Data Science? Read our blog post, Comparing Analytics and Data Science to learn more.
Highest Paying Job (Analytics Manager)
Avg. Base Salary (Analytics Manager)
Number of Job openings
Best Job in America for 2015 (Business Analyst)
Statistics valid as of July 2015 according to Glassdoor.com
Business Analytics and Decision Making
The Kogod online analytics program is focused on business practices, and preparing students to apply these tools and techniques to making strong business decisions. The program puts a premium on professional development and offers a range of career-focused concentrations that prepare students to work as intelligence analysts, financial analysts, marketing analysts, business analytics consultants, and supply chain managers. Unlike other data science master's degrees, the applied business emphasis provides students the opportunity to explore the business domain of their choice.
Who is This Degree For?
Businesses in almost every industry are increasingly relying on data-driven thinkers to solve complex business challenges. While Analytics@American students are united by a common passion for analytical problem solving, each student brings a unique set of skills and professional goals to our collaborative community.
Learn more about the types of students who can benefit from Analytics@American:
From anthropologists to artists, engineers to educators, statisticians to sociologists, and everything in between, Analytics@American teaches students to use data to build on their unique passion—no matter their educational and professional background.
Why Analytics: These mid-career professionals want to maintain a competitive edge and are enthusiastic about accelerated growth opportunities in fast-developing fields. They want to set themselves apart with transferable skills like data mining, information gathering, business intelligence, and analytics.
Sample Career Paths: Data Analytics Manager, Insurance Analyst, Business Consultant
Passionate About: Social Justice, Improving Communities, Sustainability
Why Analytics: These professionals are early in their careers and interested in building the soft skills necessary to work in analytics. These skills include time management and effective communication, as well as the technical skills to help impact more lives and spread community-focused initiatives.
Sample Career Paths: Health Care Analyst, Community Organizer, Policy Analyst
Why Analytics: These professionals are interested in starting new businesses and need skills in business analytics and data-driven strategies to help their new business ventures successfully stand out.
Sample Career Paths: Business Owner, Inventor, Product Development Manager
Passionate About: Career Advancement, Intrapreneurship, Subject Matter Expertise
Why Analytics: These experienced technical professionals want to remain at the forefront of their fields by sharpening their skillset and learning new skills. They are eager to improve their effectiveness in their current field and to help their organization stay competitive while positioning themselves to move into a leadership role—without putting their career on hold.
Sample Career Paths: Financial Portfolio Manager, Fraud Examiner, Forensic Accountant
Passionate About: Self Improvement, Personal Growth, Continued Learning
Why Analytics: Experienced professionals like these want to build on their business management background and add even more value to their advanced degrees. They are interested in developing skills such as statistical analysis, predictive analysis, and business intelligence to help make them more integral to their organization.
Sample Career Paths: Business Intelligence Director, Director of Business Operations, Chief Marketing Officer
Kogod students enjoy a personalized, student-centered learning experience. All students work closely with Kogod faculty and are given full access to office hours online. Classes are live and students log in using webcams for conversation and collaboration. The capstone experience is the heart of the program, with each student completing their capstone courses by attending in-person immersions in Washington, D.C., and other business centers across the United States.
American University's Kogod School of Business is accredited by The Association to Advance Collegiate Schools of Business (AACSB International). AACSB accreditation represents the highest standard of achievement for business schools worldwide.
If you are ready to learn more about Kogod's online Master of Science in Analytics, contact an admissions counselor at 855-572-2800 or via email.