Professor Michael Clayton joined the Marketing Department in the fall 2012 as a professorial lecturer and serves as the program director for the Master’s in Marketing program. His teaching interests include marketing management and integrated marketing communications. Clayton is passionate about teaching and mentoring. He has made multiple pedagogical presentations on teaching enhancements and has had papers on pedagogy published in the Journal of Marketing Education and Journal of Advertising Education.
Prior to completing his PhD at the University of Florida, Clayton worked for nearly a decade in account management and account planning in Detroit with Campbell-Ewald and BBDO. His professional experience in the Motor City included overseeing marketing communications for iconic brands including Chevrolet Corvette and Dodge, as well as strategy and research for Michelin.
PhD in Mass Communication, University of Florida; MA in Advertising, Michigan State University; BS in Marketing, Miami University